During 8-10 February, 2014, the British evening dress brand D. Anna released its first AW/15 collection at Pure London. The trade show has attracted over 12,000 fashion buyers and 82% of the visitors either directly responsible or influential in purchasing decisions. We had the opportunity to meet wholesalers from department stores, online business and individual brands across the UK and Europe, i.e. Italy, Austria and Spain. We also had our wholesale evening dress orders from Iran, Dubai. We are coming back this August 4-6th again for our the release of our new collection SS/16. See you in Olympia again.